I help websites make sense to search engines in more than one country and more than one language. I work in Polish, English and Spanish, and I studied Chinese, which turned out to be far more useful than I expected.
My career started in the UK, carried on in Barcelona, and in 2025 took a six-month detour to China, where I learned how Baidu and the Chinese internet work from the inside, and discovered a lot of local board games along the way. I came to SEO from journalism and communication, and I still think of good SEO as explaining things clearly to two audiences at once: people and machines.
These days I split my time between client work, teaching the next generation of SEOs, and speaking at conferences across Europe and Asia. Client projects live at Mosquita Digital. This page is about the person behind it.
